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Tombstones and Dead Magazine Titles
Because it’s the internet and the source of all things you need even if you didn’t realize it, I found myself looking at this site: a collection of the twenty-five funniest tombstones of all time. And...
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So Apparently There’s This CGI Film In Theaters. And It’s Rather Popular.
Fact: Avatar’s first weekend worldwide box office was $242.5 million. Fact: Avatar grossed $1.3 billion worldwide in less than a month. Prevalent Speculation: Including marketing, the project...
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The Best Way To Scale Social Media? Use TV. And Vice Versa.
One of the biggest complaints about Social Media is how difficult it is to scale. Sure, your Twitter feed may have a thousand followers, but aren’t those people likely to already be in your brand’s...
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Debating the Rules for Brands in Social Media
In the latest issue of Advertising Age, the memorably-monikered Taddy Hall lays out Ten Essential Rules for Brands in Social Media. Given the conflicting viewpoints regarding leveraging these...
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Facebook Privacy Settings Confusing You? There’s an App for That.
Of course there is. There’s an app for damn near everything. So given the rising chorus of complaints over Facebook changing it’s privacy settings with the onset of Open Graph, it’s only natural that...
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Just Because 15 Is Half of 30, Doesn’t Mean a :15 TV Spot Is Half As...
(The inmates are playing cards and betting with cigarettes) Martini: (rips a cigarette in half) I bet a nickel. McMurphy: Dime’s the limit, Martini. Martini: I bet a dime. (Puts the two halves onto the...
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If You Wanna Fish Where The Fish Are, Change The Channel from MTV to VH1
Of course we love the kids—every marketer loves the kids. And year after year, we send out message after message in desperate attempts to win the hearts and minds of those fickle young folk. Their...
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Can’t It Just Be A Product, Not A Value Judgement?
Political advertising depresses me. All the accusations and mudslinging make me worry for the future of civility in our increasingly shout-driven culture. I plan to vote for at least two candidates...
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Let’s Call It Like It Is: Groupon = Crack
Yesterday, Advertising Age posted an item where SymphonyIRI states the obvious: Groupon and the emerging raft of social deal sites don’t provide any lasting lift for packaged goods brands. And what...
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Social Media Hasn’t Replaced TV Viewing, It’s Connected It
Sixteen years ago, academic and data geek Robert Putnam hit a national nerve with his essay “Bowling Alone” about our collective loss of ‘social capital.’ By 2000, he published a book expanding on his...
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